In reality what we "produce" is
people (customers, employees, owners, community at large, etc.). Our "products" (models, yachts, etc.)
are a necessary by-product & reflection of who we are - they are
only one method to improve ourselves as "humane beings."
Tara's ethos - the "art of love &
compassion"
Tara's employees and partners are
people expressing themselves in all aspects of their individual lives. We
are creating a sustainable business by allowing the freedom of the
individual to experience themselves - and so we are supporting the
creation and continued development of sustainable communities.
We believe that many of us are faced with the reality of the "technology
of greed" vs. the "art of love and compassion". The technology of greed
can be seen as having driven our economies and human beings to this point
in our collective experience, and now we are shifting towards the "art of
love and compassion".
We practice "a fair days work for a fair days pay". "Fair trade
practices" often play lip service to the terminology - depending of course
on which side of the fence you sit on! At least partially due to today's
economic practices far too many of the world's population are not able to
begin to experience "being humane".
It is our premise that today's global
economy is based on outdated assumptions and practices of greed and that
changes must be made if the world is to collectively move forwards. We
are not trying to change the world, only to recognize what is reality and
to make changes inside to ourselves in terms of our own lifestyles -
including the way we do our "busi-ness" (that activity that keeps us
"busy"!).
Tara's real product is "people" and our environment - customers,
employees, shareholders - everyone is a stakeholder! What we as a company
sell as products and services to our customers is only one of our means of
expressing ourselves, of providing "in-come".
The company provides the tools for stakeholders (employees, customers,
local & global community, etc.) to enhance their individual "human voice"-
this is our core reason for being organized and using the medium of
business. If we fail to provide this then the company will close - no
need to be busy doing the wrong things!
To some of us sailing is a tool to express the humane state of 'being' -
as opposed to 'doing' - we believe human beings are 'beings' seeking to be
'humane'. Some individuals can find a deeper meaning in life through
their inner world, or 'human voice', being appropriately expressed through
sailing.
The individual sailors state of 'being' is often demonstrated in their
ability to be at 'one' with a boat, and not to possess or be possessed by
a boat. Tara products and services are designed, built and intended for use within
the context of enhancing the experience of being at "One".
Tara products and services, and the
entire way in which we organize and deliver, is designed to enhance the
employees and customers state of 'being' whilst respecting nature and it's
processes. We aim to pay a fair price for all of our resources. We
support environmental initiatives, such as sustainable development -
wherever possible precious natural resources such as wood are sourced from
sustainable forests.
Tara's medium of exchange within our community is the richness of the
experience of 'being' - this is above the exchange of money for payment of
products and services we produce.
Tara always says and does the truth. Tara is an open, transparent & accountable community based organ connecting
our customers (customer, employee, community at large, etc.). We adhere to
prudent business practices.
The market is inside Tara.
We are seeking to find ways as "humane
beings". And as a result of all of this we may just conduct some
business together....and if we do not do business together we just will
that the ethos grows...!!
